One of the few interesting magazines to come out of the late 20th and early 21st centuries was Colors by Benetton. Their first ever issue in 1991 featured an unwashed newborn baby  . Here  is an overview of the first 60 issues.
Benetton is nowhere as big a brand today as it was in the 1980s and while I was not exactly taken with their clothes, I did like the ads. I don’t see a comparable contemporary brand such as Tommy Hilfiger kicking this century a conscience.
The mood wasn’t always as serious though, witness this playful update of the nunsploitation theme to the 20th century: a priest kissing a nun.